I was with my parents who were visiting me in Manchester when we caught sight of two middle aged men in swimming shorts. Don't let the sunglasses fool you, sunny and Manchester seldom sit in the same sentence...unless that sentence is 'Why is it never sunny in Manchester?'. They were promoting a travel website and certainly drew a lot of attention. This was pretty clever, funny and it finds it's way into many cameras and phones, which made it pretty effective! I felt slightly sorry for the men who had to stand starkers in pretty dismal weather though.